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	<title>Trends in Branding &#187; Zynga</title>
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	<description>Are You a Branding Leader?</description>
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		<title>Santa goes Digital-Mobile-Social</title>
		<link>http://www.trendsinbranding.com/tib2010/ethics/2010/12/17/santa-goes-digital-mobile-social/</link>
		<comments>http://www.trendsinbranding.com/tib2010/ethics/2010/12/17/santa-goes-digital-mobile-social/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 21:48:41 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Trends 2010]]></category>
		<category><![CDATA[b2b]]></category>
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		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Macy's]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[Santa branding]]></category>
		<category><![CDATA[Santa Claus]]></category>
		<category><![CDATA[Zynga]]></category>

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		<description><![CDATA[No longer does the Macy’s Thanksgiving Day Parade Santa Claus usher in a holiday season of window displays.  Today’s consumers start their holiday shopping research online and closer to Halloween, nearly a month before Black Friday and Cyber Monday.  They use digital, mobile, and social media to shop both in stores and online – digital technology has changed the holiday shopping experience.  But how are retail and other consumer brands adapting themselves to the digital-mobile-social marketplace for the holidays?  And how can brands stand out in the flurry of holiday marketing?]]></description>
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		<title>Jumping on the Brand Wagon</title>
		<link>http://www.trendsinbranding.com/tib2010/brandnew/2010/02/02/jumping-on-the-brand-wagon/</link>
		<comments>http://www.trendsinbranding.com/tib2010/brandnew/2010/02/02/jumping-on-the-brand-wagon/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:21:50 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand New]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Venture Capital]]></category>
		<category><![CDATA[Zynga]]></category>

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		<description><![CDATA[In 2010, entrepreneurs will still find capital tough to come by. Venture Capital investment in 2009 was down by 50% as they raised less money and spent it more carefully – fewer big bets and less backing of copycats. One direct result of this lack of funding is a concentration of new businesses piggybacking on [...]]]></description>
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