Tag Archives: Zynga
Santa goes Digital-Mobile-Social
No longer does the Macy’s Thanksgiving Day Parade Santa Claus usher in a holiday season of window displays. Today’s consumers start their holiday shopping research online and closer to Halloween, nearly a month before Black Friday and Cyber Monday. They use digital, mobile, and social media to shop both in stores and online – digital technology has changed the holiday shopping experience. But how are retail and other consumer brands adapting themselves to the digital-mobile-social marketplace for the holidays? And how can brands stand out in the flurry of holiday marketing?
Read MoreJumping on the Brand Wagon
In 2010, entrepreneurs will still find capital tough to come by. Venture Capital investment in 2009 was down by 50% as they raised less money and spent it more carefully – fewer big bets and less backing of copycats. One direct result of this lack of funding is a concentration of new businesses piggybacking on [...]
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