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Tag Archives: Wieden Kennedy

Old Spice – strategic, not just social

Category Brand Management, Social Branding
  • See articles in this category
  • Aug 6, 2010
  • SALT Branding
  • brand strategy
  • branding
  • campaign
  • innovation
  • Isaiah Mustafa
  • marketers
  • marketing
  • old spice
  • P&G
  • Proctor Gamble
  • SALT Branding
  • Social Media
  • strategy
  • Wieden Kennedy

Social media does not exist in a vacuum. It is part of a complex marketing mix that needs to stem from sound strategy.

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