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	<title>Trends in Branding &#187; trends</title>
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	<link>http://www.trendsinbranding.com</link>
	<description>Are You a Branding Leader?</description>
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		<link>http://www.trendsinbranding.com/announcements/2011/02/04/632/</link>
		<comments>http://www.trendsinbranding.com/announcements/2011/02/04/632/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 18:15:09 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[GAP]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[Trends 2011]]></category>
		<category><![CDATA[tropicana]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=632</guid>
		<description><![CDATA[Step by step, consumers are taking over creative control. Some brands are willingly embracing this opportunity – crowd-sourcing their ad campaigns, giving out prizes for packaging, outsourcing their naming or voting over videos – but others are being forced to play the game more reluctantly. And the corporate logo appears to be the next target. The design story of 2010 was the consumer reaction to the new Gap logo and the back-peddling that followed as Gap succumbed to the pressure of consumer dislike (much like Tropicana did) and went back to the way things were. And now, the new Starbucks logo could be heading for the same fate. Consumers have a voice and when they don’t like something today they have many ways to express it. This year, we are going to see design become the next platform for creative expression – but when is the right time to listen? ]]></description>
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		<title></title>
		<link>http://www.trendsinbranding.com/announcements/2011/02/03/629/</link>
		<comments>http://www.trendsinbranding.com/announcements/2011/02/03/629/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 17:59:49 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[dot com]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=629</guid>
		<description><![CDATA[It’s official – all .com web addresses for four-letter names have gone. We are rapidly running out of options. The naming system for the internet is finally going to have to change. The .net TLD never got going and .org was never a good answer. Country codes like .co.uk, .fr, .kr or .jp have eased the pressure over the last few years, and the idea for localized domains like .nyc or .paris could become reality this year. But it looks like this is the year all those odd domains like .tv, .mobi, .museum and .xxx are finally going to come of age. Building your brand in the digital age demands that it have a home on the Web that people can find, but with Google or Bing at your fingertips, who needs to know the address? Any domain will work as long as you can find it through search. Brands are going less mainstream, yet people are still going to find them. Of course with Facebook, Twitter and mobile apps, maybe you don’t even need a website anymore…]]></description>
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		<title></title>
		<link>http://www.trendsinbranding.com/announcements/2011/02/02/626/</link>
		<comments>http://www.trendsinbranding.com/announcements/2011/02/02/626/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 17:57:29 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[SALT]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[Trends 2011]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=626</guid>
		<description><![CDATA[
International brands are going to need each other more. Western brands going east; eastern brands going west. We are going to see more deals, more tie-ups and more relationships as brands look to become more relevant and more pervasive in expanding communities around the world. The truth is, brands don’t necessarily need to – or know how or to – do it on their own. International partnerships will give them inroads to new territories and new users where they can find success not just eventually in the long-term, but immediately in the short-term. A new era of global collaboration is underway.
]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/announcements/2011/02/02/626/feed/</wfw:commentRss>
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		<title></title>
		<link>http://www.trendsinbranding.com/announcements/2011/01/31/617/</link>
		<comments>http://www.trendsinbranding.com/announcements/2011/01/31/617/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 18:13:02 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Boxee]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Portfolio]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Millineals]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[Roku]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[Trends 2011]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[XBOX]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=617</guid>
		<description><![CDATA[TV is falling to pieces, and this year those pieces will start to make more sense than the whole. Stop thinking “everything,” start thinking “something.” Piecemeal programming will start to replace standard subscriptions as more established brands like Apple, Google, Xbox and Amazon – and newer ones like Netflix, Boxee and Roku – compete to offer more ways to access, easier ways to consume and better ways to engage. It may be just a single show, a series or a channel, but Gen Y doesn’t want to get their TV the same way their parents got it or ultimately to pay for it the same way either. As the last bastions of local news and sports crumble to the Internet, á la carte TV will finally become easier, better and here! ]]></description>
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		<title></title>
		<link>http://www.trendsinbranding.com/announcements/2011/01/28/611/</link>
		<comments>http://www.trendsinbranding.com/announcements/2011/01/28/611/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 17:28:06 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=611</guid>
		<description><![CDATA[Finally brands are beginning to look at B2B customers as B2C consumers. For years, the word “Enterprise” implied a second rate user experience, sacrificed to the altars of productivity and profitability. But, no more. After a decade of living with iPhones and BlackBerry devices, 1-click buying and “LIKE” buttons, we’re seeing a new generation of users looking for that same easy experience in their spreadsheets and business applications, forms and reports. Why shouldn’t business processes be as engaging and efficient as iTunes, Flickr or Facebook?  The user economy is demanding a better user experience and as brands apply the same elegant digital, social and mobile efficiencies that are driving modern consumer applications to B2B products, they’re creating deeper loyalty]]></description>
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		<title></title>
		<link>http://www.trendsinbranding.com/announcements/2011/01/27/608/</link>
		<comments>http://www.trendsinbranding.com/announcements/2011/01/27/608/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 16:03:21 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[brandalism]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=608</guid>
		<description><![CDATA[Consumers want engagement and this year they are going to get it – with or without your help. They don’t want to just participate in your brand’s conversation; they want to shape it, control it, sell it, evangelize it and even try to destroy it! Consumers are out there doing those things however they can, committing rampant acts of “brandalism” every day to get themselves heard—whether it’s creating video content to tell your brand’s story their own way, championing social causes or lampooning your company’s behavior. They want to get noticed, and they want your brand to react. Sure, big brands like Shell, McDonald's and Coca-Cola have dealt with this for years, but now no brand – no matter how small – is immune to these spontaneous acts of brandalism. So be aware, and be prepared.]]></description>
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		<title></title>
		<link>http://www.trendsinbranding.com/announcements/2011/01/26/604/</link>
		<comments>http://www.trendsinbranding.com/announcements/2011/01/26/604/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 18:33:51 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Ambassadors]]></category>
		<category><![CDATA[catalyst]]></category>
		<category><![CDATA[evangelism]]></category>
		<category><![CDATA[kraft]]></category>
		<category><![CDATA[touchpoints]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[urban outfitters]]></category>
		<category><![CDATA[zappos]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=604</guid>
		<description><![CDATA[So you’ve covered the “How” with consumers, throwing more campaigns and incentives at them; you’ve even answered the big question of “Why should they care?” But consumer engagement can’t stop there. This year, engagement is going to happen more deeply and more authentically as brands turn to their employees to become the living expressions of the brand. From Zappos to Kraft, Urban Outfitters to Berkshire Hathaway, brands are recognizing the real, hidden value of their people as ambassadors – not just their role in the community, but as walking, talking, texting touchpoints. Brands need to find their champions and get rid of their detractors. Teach your employees the essentials of brand evangelism and see them become catalysts for broader brand loyalty.]]></description>
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		<title></title>
		<link>http://www.trendsinbranding.com/announcements/2011/01/24/590/</link>
		<comments>http://www.trendsinbranding.com/announcements/2011/01/24/590/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 18:20:27 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=590</guid>
		<description><![CDATA[Happy New Year – and when we say, “Happy,” we really mean it this time! During 2009 and 2010, SALT released trend predictions that coincided with terrifically-dismal economic conditions. They aligned with the realities of a depressed market: brands had to shift and narrow their strategies if they wanted to survive and continue to stand [...]]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/announcements/2011/01/24/590/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Mind the Gap</title>
		<link>http://www.trendsinbranding.com/tib2010/brandnew/2010/10/14/mind-the-gap/</link>
		<comments>http://www.trendsinbranding.com/tib2010/brandnew/2010/10/14/mind-the-gap/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 22:36:33 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Creation]]></category>
		<category><![CDATA[Brand New]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Banana Republic]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Ambassadors]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Crowdsourcing]]></category>
		<category><![CDATA[GAP]]></category>
		<category><![CDATA[Live the Brand]]></category>
		<category><![CDATA[Piperlime]]></category>
		<category><![CDATA[Real-Time]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=537</guid>
		<description><![CDATA[The recent re-re-branding of the GAP brand raises some interesting questions about the power of crowds vs. the power of the brand itself.]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/brandnew/2010/10/14/mind-the-gap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Is your Brand Fluent? &#8211; Localized Branding Abroad</title>
		<link>http://www.trendsinbranding.com/tib2010/global/2010/10/04/is-your-brand-fluent-localized-branding-abroad/</link>
		<comments>http://www.trendsinbranding.com/tib2010/global/2010/10/04/is-your-brand-fluent-localized-branding-abroad/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 22:32:40 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Global Branding]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Freemium]]></category>
		<category><![CDATA[Hermes]]></category>
		<category><![CDATA[Levi's]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=522</guid>
		<description><![CDATA[The surprising announcements from these two international powerhouses beg the question:  how far should a brand go to gain relevance and (most importantly) market share abroad?]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/global/2010/10/04/is-your-brand-fluent-localized-branding-abroad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Is Procurement Hurting your Brand?</title>
		<link>http://www.trendsinbranding.com/tib2010/economics/2010/07/02/does-procurement-hurt-your-brand-%e2%80%93-or-just-your-ego/</link>
		<comments>http://www.trendsinbranding.com/tib2010/economics/2010/07/02/does-procurement-hurt-your-brand-%e2%80%93-or-just-your-ego/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 22:14:23 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Economics]]></category>
		<category><![CDATA[Brand Metrics]]></category>
		<category><![CDATA[Business Branding]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Ambassadors]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[contracts]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Fortune 500]]></category>
		<category><![CDATA[processes]]></category>
		<category><![CDATA[procurement]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[RFI]]></category>
		<category><![CDATA[RFP]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=452</guid>
		<description><![CDATA[In tough economic times, companies turn to their procurement departments for more fiscally-disciplined policies that help reign-in unchecked spending and wasted resources. Increasingly, companies are subjecting strategic and creative services to standardized procurement processes across the board without differentiation. And while this is great for their bottom lines, it is restricting their ability to come up with the innovative ideas necessary for brand leadership.]]></description>
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		<title>Short &amp; Simple</title>
		<link>http://www.trendsinbranding.com/tib2010/brandnew/2010/06/25/short-simple/</link>
		<comments>http://www.trendsinbranding.com/tib2010/brandnew/2010/06/25/short-simple/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 23:20:10 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Brand New]]></category>
		<category><![CDATA[My Brand]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[Brand Ambassadors]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding trends]]></category>
		<category><![CDATA[Chevrolet]]></category>
		<category><![CDATA[Chevy]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[nickname]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=440</guid>
		<description><![CDATA[Just ask Shorty—nicknames are rarely chosen by the ones who wear them, they’re assigned. And for major brands, those nicknames can wield immense power: they can permanently shift a brand name or image, and have the ability to solidify a connection with people’s daily lives—but only if the brand accepts that the nickname exists and has the guts to adopt it.]]></description>
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		<title>Can you trust me?</title>
		<link>http://www.trendsinbranding.com/tib2010/management/2010/05/28/can-you-trust-me/</link>
		<comments>http://www.trendsinbranding.com/tib2010/management/2010/05/28/can-you-trust-me/#comments</comments>
		<pubDate>Fri, 28 May 2010 23:48:18 +0000</pubDate>
		<dc:creator>Aaron Edelberg</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Trends 2010]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[brand trust]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[digital branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=410</guid>
		<description><![CDATA[It’s a tough time to be a trusted brand. Information (truth and hearsay alike) flows like water, opinions spread like wildfire—one day your brand is synonymous with trust for millions of people, the next it’s being dragged through the digital mud by a few over a product recall or privacy violation. ]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/management/2010/05/28/can-you-trust-me/feed/</wfw:commentRss>
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