Tag Archives: strategy
Like it or not, Facebook isn’t going away—well not this year anyway! Brands are going where the customers are and that means social media. But just getting liked isn’t enough. Consumers want more, and brands need more than a thumbs-up. Brands will increasingly push the limits of Facebook to enable richer interactions and more meaningful connections. Facebook will be the first point of connection with brands – and not just in some limited way – they’ll have more content, more commerce and more community. Just accept that the rules of privacy have changed, that people will spend millions of dollars on virtual goods and that you really cannot have enough friends. This year, Facebook has won.
Read MoreFinally brands are beginning to look at B2B customers as B2C consumers. For years, the word “Enterprise” implied a second rate user experience, sacrificed to the altars of productivity and profitability. But, no more. After a decade of living with iPhones and BlackBerry devices, 1-click buying and “LIKE” buttons, we’re seeing a new generation of users looking for that same easy experience in their spreadsheets and business applications, forms and reports. Why shouldn’t business processes be as engaging and efficient as iTunes, Flickr or Facebook? The user economy is demanding a better user experience and as brands apply the same elegant digital, social and mobile efficiencies that are driving modern consumer applications to B2B products, they’re creating deeper loyalty
Read MoreOld Spice – strategic, not just social
Social media does not exist in a vacuum. It is part of a complex marketing mix that needs to stem from sound strategy.
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