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	<title>Trends in Branding &#187; Social Media</title>
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	<description>Are You a Branding Leader?</description>
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		<link>http://www.trendsinbranding.com/announcements/2011/02/01/620/</link>
		<comments>http://www.trendsinbranding.com/announcements/2011/02/01/620/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 16:32:05 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[brand health]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[fit]]></category>
		<category><![CDATA[Metlife]]></category>
		<category><![CDATA[obesity]]></category>
		<category><![CDATA[PepsiCo]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends 2011]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=620</guid>
		<description><![CDATA[With nearly 1 in 3 people in the US battling weight issues, fitness is in and obesity is out. The message that the nation needs to be fitter is being heard by brands, and they are acting. Whether it’s by improving a product, changing a perception or just getting with the program, brands will be increasingly aligning their messages and actions to focus on health and fitness. Consumers want it and need it. From PepsiCo and Burger King to Sesame Street and MetLife, brands are making some big investments to promote public awareness and education and putting their money where their mouth is with big donations to healthy charities. Brand managers take note – a healthier brand is going to be a more profitable one. ]]></description>
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		<title></title>
		<link>http://www.trendsinbranding.com/announcements/2011/01/27/608/</link>
		<comments>http://www.trendsinbranding.com/announcements/2011/01/27/608/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 16:03:21 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[brandalism]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=608</guid>
		<description><![CDATA[Consumers want engagement and this year they are going to get it – with or without your help. They don’t want to just participate in your brand’s conversation; they want to shape it, control it, sell it, evangelize it and even try to destroy it! Consumers are out there doing those things however they can, committing rampant acts of “brandalism” every day to get themselves heard—whether it’s creating video content to tell your brand’s story their own way, championing social causes or lampooning your company’s behavior. They want to get noticed, and they want your brand to react. Sure, big brands like Shell, McDonald's and Coca-Cola have dealt with this for years, but now no brand – no matter how small – is immune to these spontaneous acts of brandalism. So be aware, and be prepared.]]></description>
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		<title>Cause and Affect</title>
		<link>http://www.trendsinbranding.com/tib2010/global/2010/08/16/cause-and-affect/</link>
		<comments>http://www.trendsinbranding.com/tib2010/global/2010/08/16/cause-and-affect/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 19:03:55 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Global Branding]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Trends 2010]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[cause branding]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[social branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=473</guid>
		<description><![CDATA[Are companies engaging in social causes because they genuinely want to help or because they recognize they can’t win in consumers’ minds if they don’t? As Home Depot CEO Bob Bardelli put it,  “Our duty as individual citizens and as corporations isn’t to simply wait for government to do everything for us, but to recognize [...]]]></description>
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		<title>Old Spice &#8211; strategic, not just social</title>
		<link>http://www.trendsinbranding.com/tib2010/ethics/2010/08/06/old-spice-strategic-not-just-social/</link>
		<comments>http://www.trendsinbranding.com/tib2010/ethics/2010/08/06/old-spice-strategic-not-just-social/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 17:20:23 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Isaiah Mustafa]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[Proctor Gamble]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Wieden Kennedy]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=464</guid>
		<description><![CDATA[Social media does not exist in a vacuum.  It is part of a complex marketing mix that needs to stem from sound strategy.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Can you trust me?</title>
		<link>http://www.trendsinbranding.com/tib2010/management/2010/05/28/can-you-trust-me/</link>
		<comments>http://www.trendsinbranding.com/tib2010/management/2010/05/28/can-you-trust-me/#comments</comments>
		<pubDate>Fri, 28 May 2010 23:48:18 +0000</pubDate>
		<dc:creator>Aaron Edelberg</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Trends 2010]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[brand trust]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[digital branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=410</guid>
		<description><![CDATA[It’s a tough time to be a trusted brand. Information (truth and hearsay alike) flows like water, opinions spread like wildfire—one day your brand is synonymous with trust for millions of people, the next it’s being dragged through the digital mud by a few over a product recall or privacy violation. ]]></description>
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		</item>
		<item>
		<title>You Will Live Forever</title>
		<link>http://www.trendsinbranding.com/tib2010/mybrand/2010/02/02/you-will-live-forever/</link>
		<comments>http://www.trendsinbranding.com/tib2010/mybrand/2010/02/02/you-will-live-forever/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:21:17 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[My Brand]]></category>
		<category><![CDATA[Defriend]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=259</guid>
		<description><![CDATA[You started with Friendster, MySpace and Facebook. You’ve Fickr’d, Flixster’d, Twitter’d, Tag’d and Yelp’d. You’ve StumbledUpon Orkut, then hung out in the Qzone, the MetaCafe and the BlackPlanet. You’ve Mixx’d it with Baboo, LinkedIn with Netlog, Hi5’d with Habbo, Bebo’d with Ning and Reddit on Vimeo. You’ve Digg’d, Mash’d, Scrib’d, Fark’d, Zynga’d and it has [...]]]></description>
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