Tag Archives: Social Media
With nearly 1 in 3 people in the US battling weight issues, fitness is in and obesity is out. The message that the nation needs to be fitter is being heard by brands, and they are acting. Whether it’s by improving a product, changing a perception or just getting with the program, brands will be increasingly aligning their messages and actions to focus on health and fitness. Consumers want it and need it. From PepsiCo and Burger King to Sesame Street and MetLife, brands are making some big investments to promote public awareness and education and putting their money where their mouth is with big donations to healthy charities. Brand managers take note – a healthier brand is going to be a more profitable one.
Read MoreConsumers want engagement and this year they are going to get it – with or without your help. They don’t want to just participate in your brand’s conversation; they want to shape it, control it, sell it, evangelize it and even try to destroy it! Consumers are out there doing those things however they can, committing rampant acts of “brandalism” every day to get themselves heard—whether it’s creating video content to tell your brand’s story their own way, championing social causes or lampooning your company’s behavior. They want to get noticed, and they want your brand to react. Sure, big brands like Shell, McDonald’s and Coca-Cola have dealt with this for years, but now no brand – no matter how small – is immune to these spontaneous acts of brandalism. So be aware, and be prepared.
Read MoreCause and Affect
Are companies engaging in social causes because they genuinely want to help or because they recognize they can’t win in consumers’ minds if they don’t? As Home Depot CEO Bob Bardelli put it, “Our duty as individual citizens and as corporations isn’t to simply wait for government to do everything for us, but to recognize [...]
Read MoreOld Spice – strategic, not just social
Social media does not exist in a vacuum. It is part of a complex marketing mix that needs to stem from sound strategy.
Read MoreCan you trust me?
It’s a tough time to be a trusted brand. Information (truth and hearsay alike) flows like water, opinions spread like wildfire—one day your brand is synonymous with trust for millions of people, the next it’s being dragged through the digital mud by a few over a product recall or privacy violation.
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