Tag Archives: Real-Time
Mind the Gap
The recent re-re-branding of the GAP brand raises some interesting questions about the power of crowds vs. the power of the brand itself.
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Whose Brand is it Anyway?
A new communications language is redefining the traditional practices of brand building and brand management. The explosion of social media has caused a significant shift – from a one-to-many branding strategy to a many-to-many branding experience – changing the branding rules for many businesses. Today, the control of a brand is no longer just in [...]
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