Tag Archives: McDonalds
Is your Brand Fluent? – Localized Branding Abroad
The surprising announcements from these two international powerhouses beg the question: how far should a brand go to gain relevance and (most importantly) market share abroad?
Read MoreCause and Affect
Are companies engaging in social causes because they genuinely want to help or because they recognize they can’t win in consumers’ minds if they don’t? As Home Depot CEO Bob Bardelli put it, “Our duty as individual citizens and as corporations isn’t to simply wait for government to do everything for us, but to recognize [...]
Read MoreHow Local Is Locàl?
For years, global brands have been balancing the need for international consistency with the desire to create local presence – striving to keep their brands authentic yet relevant within different countries, cultures and languages. Leading brands like Coca-Cola, Disney, Nike and Starbucks have significantly tailored their brands to be relevant to the widest number of [...]
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