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	<title>Trends in Branding &#187; Localization</title>
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	<description>Are You a Branding Leader?</description>
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		<title>How Local Is Locàl?</title>
		<link>http://www.trendsinbranding.com/tib2010/global/2010/02/22/how-local-is-local/</link>
		<comments>http://www.trendsinbranding.com/tib2010/global/2010/02/22/how-local-is-local/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 19:48:54 +0000</pubDate>
		<dc:creator>Paul Parkin</dc:creator>
				<category><![CDATA[Global Branding]]></category>
		<category><![CDATA[Hispanic]]></category>
		<category><![CDATA[Localization]]></category>
		<category><![CDATA[Maharaja Mac]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[Pecsi]]></category>

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		<description><![CDATA[For years, global brands have been balancing the need for international consistency with the desire to create local presence – striving to keep their brands authentic yet relevant within different countries, cultures and languages. Leading brands like Coca-Cola, Disney, Nike and Starbucks have significantly tailored their brands to be relevant to the widest number of [...]]]></description>
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