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	<title>Trends in Branding &#187; Greenwashing</title>
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	<description>Are You a Branding Leader?</description>
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		<title>Seriously Green</title>
		<link>http://www.trendsinbranding.com/tib2010/ethics/2010/02/02/seriously-green/</link>
		<comments>http://www.trendsinbranding.com/tib2010/ethics/2010/02/02/seriously-green/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:20:13 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[Green Seal]]></category>
		<category><![CDATA[Greenwashing]]></category>
		<category><![CDATA[Sustainability]]></category>

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		<description><![CDATA[It’s about time, but people are finally seeing green. Not the green-washing of the last few years, where slapping a leaf logo or some vague environmental sensitivity tagline on your product seemed to be enough. No, this appears to be the real thing. And although the standards for clarifying what makes something officially green are [...]]]></description>
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