Tag Archives: Google
TV is falling to pieces, and this year those pieces will start to make more sense than the whole. Stop thinking “everything,” start thinking “something.” Piecemeal programming will start to replace standard subscriptions as more established brands like Apple, Google, Xbox and Amazon – and newer ones like Netflix, Boxee and Roku – compete to offer more ways to access, easier ways to consume and better ways to engage. It may be just a single show, a series or a channel, but Gen Y doesn’t want to get their TV the same way their parents got it or ultimately to pay for it the same way either. As the last bastions of local news and sports crumble to the Internet, á la carte TV will finally become easier, better and here!
Read MoreSanta goes Digital-Mobile-Social
No longer does the Macy’s Thanksgiving Day Parade Santa Claus usher in a holiday season of window displays. Today’s consumers start their holiday shopping research online and closer to Halloween, nearly a month before Black Friday and Cyber Monday. They use digital, mobile, and social media to shop both in stores and online – digital technology has changed the holiday shopping experience. But how are retail and other consumer brands adapting themselves to the digital-mobile-social marketplace for the holidays? And how can brands stand out in the flurry of holiday marketing?
Read MoreCan you trust me?
It’s a tough time to be a trusted brand. Information (truth and hearsay alike) flows like water, opinions spread like wildfire—one day your brand is synonymous with trust for millions of people, the next it’s being dragged through the digital mud by a few over a product recall or privacy violation.
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