Tag Archives: Facebook
Like it or not, Facebook isn’t going away—well not this year anyway! Brands are going where the customers are and that means social media. But just getting liked isn’t enough. Consumers want more, and brands need more than a thumbs-up. Brands will increasingly push the limits of Facebook to enable richer interactions and more meaningful connections. Facebook will be the first point of connection with brands – and not just in some limited way – they’ll have more content, more commerce and more community. Just accept that the rules of privacy have changed, that people will spend millions of dollars on virtual goods and that you really cannot have enough friends. This year, Facebook has won.
Read MoreFinally brands are beginning to look at B2B customers as B2C consumers. For years, the word “Enterprise” implied a second rate user experience, sacrificed to the altars of productivity and profitability. But, no more. After a decade of living with iPhones and BlackBerry devices, 1-click buying and “LIKE” buttons, we’re seeing a new generation of users looking for that same easy experience in their spreadsheets and business applications, forms and reports. Why shouldn’t business processes be as engaging and efficient as iTunes, Flickr or Facebook? The user economy is demanding a better user experience and as brands apply the same elegant digital, social and mobile efficiencies that are driving modern consumer applications to B2B products, they’re creating deeper loyalty
Read MoreSanta goes Digital-Mobile-Social
No longer does the Macy’s Thanksgiving Day Parade Santa Claus usher in a holiday season of window displays. Today’s consumers start their holiday shopping research online and closer to Halloween, nearly a month before Black Friday and Cyber Monday. They use digital, mobile, and social media to shop both in stores and online – digital technology has changed the holiday shopping experience. But how are retail and other consumer brands adapting themselves to the digital-mobile-social marketplace for the holidays? And how can brands stand out in the flurry of holiday marketing?
Read MoreCan you trust me?
It’s a tough time to be a trusted brand. Information (truth and hearsay alike) flows like water, opinions spread like wildfire—one day your brand is synonymous with trust for millions of people, the next it’s being dragged through the digital mud by a few over a product recall or privacy violation.
Read More