Tag Archives: China
Is your Brand Fluent? – Localized Branding Abroad
The surprising announcements from these two international powerhouses beg the question: how far should a brand go to gain relevance and (most importantly) market share abroad?
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The Brand Invasion
We live in a global economy. An economy where we are used to seeing brands from around the world offer us the widest choice in goods and services. From German cars and Japanese computers to French fashion and Italian food, foreign brands on luxurious to everyday goods fill our homes, our stores and our lives. [...]
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