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	<title>Trends in Branding &#187; b2b</title>
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	<description>Are You a Branding Leader?</description>
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		<link>http://www.trendsinbranding.com/announcements/2011/02/04/632/</link>
		<comments>http://www.trendsinbranding.com/announcements/2011/02/04/632/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 18:15:09 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[GAP]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[Trends 2011]]></category>
		<category><![CDATA[tropicana]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=632</guid>
		<description><![CDATA[Step by step, consumers are taking over creative control. Some brands are willingly embracing this opportunity – crowd-sourcing their ad campaigns, giving out prizes for packaging, outsourcing their naming or voting over videos – but others are being forced to play the game more reluctantly. And the corporate logo appears to be the next target. The design story of 2010 was the consumer reaction to the new Gap logo and the back-peddling that followed as Gap succumbed to the pressure of consumer dislike (much like Tropicana did) and went back to the way things were. And now, the new Starbucks logo could be heading for the same fate. Consumers have a voice and when they don’t like something today they have many ways to express it. This year, we are going to see design become the next platform for creative expression – but when is the right time to listen? ]]></description>
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		<title></title>
		<link>http://www.trendsinbranding.com/announcements/2011/02/02/626/</link>
		<comments>http://www.trendsinbranding.com/announcements/2011/02/02/626/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 17:57:29 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[SALT]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[Trends 2011]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=626</guid>
		<description><![CDATA[
International brands are going to need each other more. Western brands going east; eastern brands going west. We are going to see more deals, more tie-ups and more relationships as brands look to become more relevant and more pervasive in expanding communities around the world. The truth is, brands don’t necessarily need to – or know how or to – do it on their own. International partnerships will give them inroads to new territories and new users where they can find success not just eventually in the long-term, but immediately in the short-term. A new era of global collaboration is underway.
]]></description>
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		<title></title>
		<link>http://www.trendsinbranding.com/announcements/2011/01/28/611/</link>
		<comments>http://www.trendsinbranding.com/announcements/2011/01/28/611/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 17:28:06 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=611</guid>
		<description><![CDATA[Finally brands are beginning to look at B2B customers as B2C consumers. For years, the word “Enterprise” implied a second rate user experience, sacrificed to the altars of productivity and profitability. But, no more. After a decade of living with iPhones and BlackBerry devices, 1-click buying and “LIKE” buttons, we’re seeing a new generation of users looking for that same easy experience in their spreadsheets and business applications, forms and reports. Why shouldn’t business processes be as engaging and efficient as iTunes, Flickr or Facebook?  The user economy is demanding a better user experience and as brands apply the same elegant digital, social and mobile efficiencies that are driving modern consumer applications to B2B products, they’re creating deeper loyalty]]></description>
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		<title></title>
		<link>http://www.trendsinbranding.com/announcements/2011/01/27/608/</link>
		<comments>http://www.trendsinbranding.com/announcements/2011/01/27/608/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 16:03:21 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[brandalism]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=608</guid>
		<description><![CDATA[Consumers want engagement and this year they are going to get it – with or without your help. They don’t want to just participate in your brand’s conversation; they want to shape it, control it, sell it, evangelize it and even try to destroy it! Consumers are out there doing those things however they can, committing rampant acts of “brandalism” every day to get themselves heard—whether it’s creating video content to tell your brand’s story their own way, championing social causes or lampooning your company’s behavior. They want to get noticed, and they want your brand to react. Sure, big brands like Shell, McDonald's and Coca-Cola have dealt with this for years, but now no brand – no matter how small – is immune to these spontaneous acts of brandalism. So be aware, and be prepared.]]></description>
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		<title></title>
		<link>http://www.trendsinbranding.com/announcements/2011/01/25/598/</link>
		<comments>http://www.trendsinbranding.com/announcements/2011/01/25/598/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 17:30:36 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[Trends 2011]]></category>
		<category><![CDATA[why should I care]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=598</guid>
		<description><![CDATA[Let’s face it, consumers are going to be confronted with more choices and more incentives this year than ever before. Brands will be throwing more freebies, competitions and videos at them; they will be drowning in social and overwhelmed by engagement. And pretty quickly they are going to ask the big question – why should I care? Do I really need another brand marketing to me? Do I really care about this product? Consumers are going to become more selective and if your brand is not clearly differentiated, you’re going to lose out very quickly. Get ready to stop thinking tactically and be prepared to answer the big question – why should they care?]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/announcements/2011/01/25/598/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Santa goes Digital-Mobile-Social</title>
		<link>http://www.trendsinbranding.com/tib2010/ethics/2010/12/17/santa-goes-digital-mobile-social/</link>
		<comments>http://www.trendsinbranding.com/tib2010/ethics/2010/12/17/santa-goes-digital-mobile-social/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 21:48:41 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Trends 2010]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[Brand Ambassadors]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Macy's]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[Santa branding]]></category>
		<category><![CDATA[Santa Claus]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=555</guid>
		<description><![CDATA[No longer does the Macy’s Thanksgiving Day Parade Santa Claus usher in a holiday season of window displays.  Today’s consumers start their holiday shopping research online and closer to Halloween, nearly a month before Black Friday and Cyber Monday.  They use digital, mobile, and social media to shop both in stores and online – digital technology has changed the holiday shopping experience.  But how are retail and other consumer brands adapting themselves to the digital-mobile-social marketplace for the holidays?  And how can brands stand out in the flurry of holiday marketing?]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/ethics/2010/12/17/santa-goes-digital-mobile-social/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Is your Brand Fluent? &#8211; Localized Branding Abroad</title>
		<link>http://www.trendsinbranding.com/tib2010/global/2010/10/04/is-your-brand-fluent-localized-branding-abroad/</link>
		<comments>http://www.trendsinbranding.com/tib2010/global/2010/10/04/is-your-brand-fluent-localized-branding-abroad/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 22:32:40 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Global Branding]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Freemium]]></category>
		<category><![CDATA[Hermes]]></category>
		<category><![CDATA[Levi's]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=522</guid>
		<description><![CDATA[The surprising announcements from these two international powerhouses beg the question:  how far should a brand go to gain relevance and (most importantly) market share abroad?]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/global/2010/10/04/is-your-brand-fluent-localized-branding-abroad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Branding Popularity Contest</title>
		<link>http://www.trendsinbranding.com/tib2010/brandnew/2010/09/08/the-branding-popularity-contest/</link>
		<comments>http://www.trendsinbranding.com/tib2010/brandnew/2010/09/08/the-branding-popularity-contest/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 23:34:17 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand New]]></category>
		<category><![CDATA[Business Branding]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[brand rankings]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[FastCompany]]></category>
		<category><![CDATA[fortune]]></category>
		<category><![CDATA[interbrand]]></category>
		<category><![CDATA[landor]]></category>
		<category><![CDATA[Millward Brown]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[ranking]]></category>
		<category><![CDATA[SALT Branding]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=507</guid>
		<description><![CDATA[Every year, the marketing community’s abuzz with the latest brand rankings.  The marketing world scrutinizes the who’s who – who rose and who fell, who’s new to the scene and who’s dropped off the radar.  It’s the branding popularity contest.]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/brandnew/2010/09/08/the-branding-popularity-contest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>What&#8217;s in a name?</title>
		<link>http://www.trendsinbranding.com/tib2010/brandnew/2010/08/30/whats-in-a-name/</link>
		<comments>http://www.trendsinbranding.com/tib2010/brandnew/2010/08/30/whats-in-a-name/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 22:25:31 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Brand New]]></category>
		<category><![CDATA[Trends 2010]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[B2C branding]]></category>
		<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Live the Brand]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[SALT Branding]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=482</guid>
		<description><![CDATA[For the sake of illustration, let's divide the business world into two categories: companies that have brands, and companies who have names. The difference is not an insignificant one. Companies with brands have reputations and relationships that must be fed on a continual basis, across a spectrum of (increasingly numerous) customer touch points, and must provide meaning that resonates with both the company and the customer. ]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/brandnew/2010/08/30/whats-in-a-name/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Is Procurement Hurting your Brand?</title>
		<link>http://www.trendsinbranding.com/tib2010/economics/2010/07/02/does-procurement-hurt-your-brand-%e2%80%93-or-just-your-ego/</link>
		<comments>http://www.trendsinbranding.com/tib2010/economics/2010/07/02/does-procurement-hurt-your-brand-%e2%80%93-or-just-your-ego/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 22:14:23 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Economics]]></category>
		<category><![CDATA[Brand Metrics]]></category>
		<category><![CDATA[Business Branding]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Ambassadors]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[contracts]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Fortune 500]]></category>
		<category><![CDATA[processes]]></category>
		<category><![CDATA[procurement]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[RFI]]></category>
		<category><![CDATA[RFP]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=452</guid>
		<description><![CDATA[In tough economic times, companies turn to their procurement departments for more fiscally-disciplined policies that help reign-in unchecked spending and wasted resources. Increasingly, companies are subjecting strategic and creative services to standardized procurement processes across the board without differentiation. And while this is great for their bottom lines, it is restricting their ability to come up with the innovative ideas necessary for brand leadership.]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/economics/2010/07/02/does-procurement-hurt-your-brand-%e2%80%93-or-just-your-ego/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Can you trust me?</title>
		<link>http://www.trendsinbranding.com/tib2010/management/2010/05/28/can-you-trust-me/</link>
		<comments>http://www.trendsinbranding.com/tib2010/management/2010/05/28/can-you-trust-me/#comments</comments>
		<pubDate>Fri, 28 May 2010 23:48:18 +0000</pubDate>
		<dc:creator>Aaron Edelberg</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Trends 2010]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[brand trust]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[digital branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=410</guid>
		<description><![CDATA[It’s a tough time to be a trusted brand. Information (truth and hearsay alike) flows like water, opinions spread like wildfire—one day your brand is synonymous with trust for millions of people, the next it’s being dragged through the digital mud by a few over a product recall or privacy violation. ]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/management/2010/05/28/can-you-trust-me/feed/</wfw:commentRss>
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