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	<title>Trends in Branding &#187; Analytics</title>
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	<description>Are You a Branding Leader?</description>
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		<title>Minutia Matters</title>
		<link>http://www.trendsinbranding.com/tib2010/metrics/2010/02/02/brand-metrics/</link>
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		<pubDate>Tue, 02 Feb 2010 18:20:49 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Metrics]]></category>
		<category><![CDATA[Algorithm]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Life-Tracking]]></category>

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		<description><![CDATA[Brands are increasingly depending on data, metrics and analytics to drive branding decisions. To that end, they want to know all that they can about their customers – their habits and behaviors, likes and dislikes, attitudes and associations. They are obsessed with digging for data to better understand motivations, perceptions and preference and now through [...]]]></description>
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