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	<title>Trends in Branding</title>
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	<link>http://www.trendsinbranding.com</link>
	<description>Are You a Branding Leader?</description>
	<lastBuildDate>Fri, 26 Feb 2010 22:35:31 +0000</lastBuildDate>
	
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			<item>
		<title>Can you really build your brand one surcharge at a time?</title>
		<link>http://www.trendsinbranding.com/tib2010/economics/2010/02/26/can-you-really-build-your-brand-one-surcharge-at-a-time/</link>
		<comments>http://www.trendsinbranding.com/tib2010/economics/2010/02/26/can-you-really-build-your-brand-one-surcharge-at-a-time/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 22:32:46 +0000</pubDate>
		<dc:creator>Paul Parkin</dc:creator>
				<category><![CDATA[Brand Economics]]></category>
		<category><![CDATA[A la carte]]></category>
		<category><![CDATA[Airlines]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[Surcharge]]></category>
		<category><![CDATA[Ticket Agencies]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=337</guid>
		<description><![CDATA[Airlines, phone companies, car rental firms, banks, tickets agencies – undisputed kings of the surcharge. Once upon a time these charges were hidden, buried deep within your bill, waiting to surprise you at the end of the month or at checkout. Over the last few years those surcharges have not only been growing rapidly  (it [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How Local Is Locàl?</title>
		<link>http://www.trendsinbranding.com/tib2010/global/2010/02/22/how-local-is-local/</link>
		<comments>http://www.trendsinbranding.com/tib2010/global/2010/02/22/how-local-is-local/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 19:48:54 +0000</pubDate>
		<dc:creator>Paul Parkin</dc:creator>
				<category><![CDATA[Global Branding]]></category>
		<category><![CDATA[Hispanic]]></category>
		<category><![CDATA[Localization]]></category>
		<category><![CDATA[Maharaja Mac]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[Pecsi]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=309</guid>
		<description><![CDATA[
For years, global brands have been balancing the need for international consistency with the desire to create local presence – striving to keep their brands authentic yet relevant within different countries, cultures and languages. Leading brands like Coca-Cola, Disney, Nike and Starbucks have significantly tailored their brands to be relevant to the widest number of [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Brand Invasion</title>
		<link>http://www.trendsinbranding.com/tib2010/global/2010/02/02/the-brand-invasion/</link>
		<comments>http://www.trendsinbranding.com/tib2010/global/2010/02/02/the-brand-invasion/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:23:07 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Global Branding]]></category>
		<category><![CDATA[Baidu]]></category>
		<category><![CDATA[BRIC]]></category>
		<category><![CDATA[China]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=267</guid>
		<description><![CDATA[We live in a global economy. An economy where we are used to seeing brands from around the world offer us the widest choice in goods and services. From German cars and Japanese computers to French fashion and Italian food, foreign brands on luxurious to everyday goods fill our homes, our stores and our lives. [...]]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/global/2010/02/02/the-brand-invasion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Survival of the Fittest</title>
		<link>http://www.trendsinbranding.com/tib2010/economics/2010/02/02/survival-of-the-fittest/</link>
		<comments>http://www.trendsinbranding.com/tib2010/economics/2010/02/02/survival-of-the-fittest/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:22:25 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Economics]]></category>
		<category><![CDATA[Acquisitions]]></category>
		<category><![CDATA[Brand Portfolio]]></category>
		<category><![CDATA[Mergers]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=264</guid>
		<description><![CDATA[In 2009, we lost a lot of big name brands to bankruptcies, mergers and acquisitions. While the worst of the recession may be over and optimism growing for a stronger 2010, times are still tough for businesses and their brands. The reality of a post-recession marketplace is that everyone will continue to have to do [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jumping on the Brand Wagon</title>
		<link>http://www.trendsinbranding.com/tib2010/brandnew/2010/02/02/jumping-on-the-brand-wagon/</link>
		<comments>http://www.trendsinbranding.com/tib2010/brandnew/2010/02/02/jumping-on-the-brand-wagon/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:21:50 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand New]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Venture Capital]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/tib2010/brandnew/2010/02/02/jumping-on-the-brand-wagon/</guid>
		<description><![CDATA[In 2010, entrepreneurs will still find capital tough to come by. Venture Capital investment in 2009 was down by 50% as they raised less money and spent it more carefully – fewer big bets and less backing of copycats. One direct result of this lack of funding is a concentration of new businesses piggybacking on [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You Will Live Forever</title>
		<link>http://www.trendsinbranding.com/tib2010/mybrand/2010/02/02/you-will-live-forever/</link>
		<comments>http://www.trendsinbranding.com/tib2010/mybrand/2010/02/02/you-will-live-forever/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:21:17 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[My Brand]]></category>
		<category><![CDATA[Defriend]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=259</guid>
		<description><![CDATA[You started with Friendster, MySpace and Facebook. You’ve Fickr’d, Flixster’d, Twitter’d, Tag’d and Yelp’d. You’ve StumbledUpon Orkut, then hung out in the Qzone, the MetaCafe and the BlackPlanet. You’ve Mixx’d it with Baboo, LinkedIn with Netlog, Hi5’d with Habbo, Bebo’d with Ning and Reddit on Vimeo. You’ve Digg’d, Mash’d, Scrib’d, Fark’d, Zynga’d and it has [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Minutia Matters</title>
		<link>http://www.trendsinbranding.com/tib2010/metrics/2010/02/02/brand-metrics/</link>
		<comments>http://www.trendsinbranding.com/tib2010/metrics/2010/02/02/brand-metrics/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:20:49 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Metrics]]></category>
		<category><![CDATA[Algorithm]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Life-Tracking]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=256</guid>
		<description><![CDATA[Brands are increasingly depending on data, metrics and analytics to drive branding decisions. To that end, they want to know all that they can about their customers – their habits and behaviors, likes and dislikes, attitudes and associations. They are obsessed with digging for data to better understand motivations, perceptions and preference and now through [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Seriously Green</title>
		<link>http://www.trendsinbranding.com/tib2010/ethics/2010/02/02/seriously-green/</link>
		<comments>http://www.trendsinbranding.com/tib2010/ethics/2010/02/02/seriously-green/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:20:13 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[Green Seal]]></category>
		<category><![CDATA[Greenwashing]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=253</guid>
		<description><![CDATA[It’s about time, but people are finally seeing green. Not the green-washing of the last few years, where slapping a leaf logo or some vague environmental sensitivity tagline on your product seemed to be enough. No, this appears to be the real thing. And although the standards for clarifying what makes something officially green are [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Evangelism has a Price</title>
		<link>http://www.trendsinbranding.com/tib2010/culture/2010/02/02/evangelism-has-a-price/</link>
		<comments>http://www.trendsinbranding.com/tib2010/culture/2010/02/02/evangelism-has-a-price/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:19:31 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Brand Ambassadors]]></category>
		<category><![CDATA[Live the Brand]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/tib2010/culture/2010/02/02/evangelism-has-a-price/</guid>
		<description><![CDATA[Saying great brands are built by great employees is nothing new. Almost everyone agrees (there are still a few Luddites) that brands are built from the inside-out. A knowledgeable and dedicated workforce that understands, internalizes and exudes the company’s brand values is an asset most CEOs would kill for. Whether it’s the quality of the [...]]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/culture/2010/02/02/evangelism-has-a-price/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Whose Brand is it Anyway?</title>
		<link>http://www.trendsinbranding.com/tib2010/management/2010/02/02/whose-brand-is-it-anyway/</link>
		<comments>http://www.trendsinbranding.com/tib2010/management/2010/02/02/whose-brand-is-it-anyway/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:18:49 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Real-Time]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=248</guid>
		<description><![CDATA[A new communications language is redefining the traditional practices of brand building and brand management. The explosion of social media has caused a significant shift – from a one-to-many branding strategy to a many-to-many branding experience – changing the branding rules for many businesses. Today, the control of a brand is no longer just in [...]]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/management/2010/02/02/whose-brand-is-it-anyway/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Cloud Grab</title>
		<link>http://www.trendsinbranding.com/tib2010/business/2010/02/02/the-cloud-grab/</link>
		<comments>http://www.trendsinbranding.com/tib2010/business/2010/02/02/the-cloud-grab/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:18:12 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Business Branding]]></category>
		<category><![CDATA[Cloud Grab]]></category>
		<category><![CDATA[Crowdsourcing]]></category>
		<category><![CDATA[Freemium]]></category>
		<category><![CDATA[Lingo]]></category>
		<category><![CDATA[Recessionista]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=245</guid>
		<description><![CDATA[Language is constantly evolving. Hundreds of new words, terms, lingo and jargon are coined every year to define the latest changes in our society. And every year, one or two always rise above the others to become the buzzword of the moment, the must-have phrase that finds its way into every conversation. From surfing to [...]]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/business/2010/02/02/the-cloud-grab/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Automated Creative</title>
		<link>http://www.trendsinbranding.com/tib2010/creation/2010/02/02/automated-creative/</link>
		<comments>http://www.trendsinbranding.com/tib2010/creation/2010/02/02/automated-creative/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:17:35 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Creation]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Black Box]]></category>
		<category><![CDATA[Brand Building]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=242</guid>
		<description><![CDATA[In the same way that technology has evolved every other category, the creative industry is now coming under fire. The black box of creativity is being hacked by the black box of technology. We are hurtling beyond the days of computers simply augmenting man’s ability to create – they’re now replacing it. Creativity, once thought [...]]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/creation/2010/02/02/automated-creative/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Welcome to the Trends in Branding 2010 Blog</title>
		<link>http://www.trendsinbranding.com/announcements/2010/02/01/welcome-to-the-trends-in-branding-2010-blog/</link>
		<comments>http://www.trendsinbranding.com/announcements/2010/02/01/welcome-to-the-trends-in-branding-2010-blog/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 00:52:30 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Announcements]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=134</guid>
		<description><![CDATA[I﻿﻿n 2009 we published our first Trends In Branding report which generated a great response and a lot of buzz. For 2010 we have published 10 new trends that reflect some of the changes occurring within the branding world. In addition, we have also decided to turn this topic into a conversation that will continue [...]]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/announcements/2010/02/01/welcome-to-the-trends-in-branding-2010-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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