Category Archives: My Brand
Short & Simple
Just ask Shorty—nicknames are rarely chosen by the ones who wear them, they’re assigned. And for major brands, those nicknames can wield immense power: they can permanently shift a brand name or image, and have the ability to solidify a connection with people’s daily lives—but only if the brand accepts that the nickname exists and has the guts to adopt it.
Read MoreBranding the Dead
The term “personal branding” didn’t exist when Malcolm McLaren began searing the Sex Pistols’ image into the world’s psyche, creating an inexorable link between their visage and the punk rock movement – and more generally a link between fashion and music. That indelible association has continued unabated, influencing modern art, music and fashion – spawning new industries and creating massive profit based on the images McLaren helped invent. But what does the future hold for McLaren himself? With a family still deeply ingrained in the fashion industry, now left with not only his legacy but his iconic image and the revolution and counterculture it represents – will they choose to brand and sell it the same way he sold punk?
Read MoreYou Will Live Forever
You started with Friendster, MySpace and Facebook. You’ve Fickr’d, Flixster’d, Twitter’d, Tag’d and Yelp’d. You’ve StumbledUpon Orkut, then hung out in the Qzone, the MetaCafe and the BlackPlanet. You’ve Mixx’d it with Baboo, LinkedIn with Netlog, Hi5’d with Habbo, Bebo’d with Ning and Reddit on Vimeo. You’ve Digg’d, Mash’d, Scrib’d, Fark’d, Zynga’d and it has [...]
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