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	<title>Trends in Branding &#187; Brand Management</title>
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	<description>Are You a Branding Leader?</description>
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		<title>Old Spice &#8211; strategic, not just social</title>
		<link>http://www.trendsinbranding.com/tib2010/ethics/2010/08/06/old-spice-strategic-not-just-social/</link>
		<comments>http://www.trendsinbranding.com/tib2010/ethics/2010/08/06/old-spice-strategic-not-just-social/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 17:20:23 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Isaiah Mustafa]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[Proctor Gamble]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Wieden Kennedy]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=464</guid>
		<description><![CDATA[Social media does not exist in a vacuum.  It is part of a complex marketing mix that needs to stem from sound strategy.]]></description>
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		<title>Can you trust me?</title>
		<link>http://www.trendsinbranding.com/tib2010/management/2010/05/28/can-you-trust-me/</link>
		<comments>http://www.trendsinbranding.com/tib2010/management/2010/05/28/can-you-trust-me/#comments</comments>
		<pubDate>Fri, 28 May 2010 23:48:18 +0000</pubDate>
		<dc:creator>Aaron Edelberg</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Trends 2010]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[brand trust]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[digital branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=410</guid>
		<description><![CDATA[It’s a tough time to be a trusted brand. Information (truth and hearsay alike) flows like water, opinions spread like wildfire—one day your brand is synonymous with trust for millions of people, the next it’s being dragged through the digital mud by a few over a product recall or privacy violation. ]]></description>
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		<title>Whose Brand is it Anyway?</title>
		<link>http://www.trendsinbranding.com/tib2010/management/2010/02/02/whose-brand-is-it-anyway/</link>
		<comments>http://www.trendsinbranding.com/tib2010/management/2010/02/02/whose-brand-is-it-anyway/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:18:49 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Real-Time]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=248</guid>
		<description><![CDATA[A new communications language is redefining the traditional practices of brand building and brand management. The explosion of social media has caused a significant shift – from a one-to-many branding strategy to a many-to-many branding experience – changing the branding rules for many businesses. Today, the control of a brand is no longer just in [...]]]></description>
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