Category Archives: Brand Management
The Branding Popularity Contest
Every year, the marketing community’s abuzz with the latest brand rankings. The marketing world scrutinizes the who’s who – who rose and who fell, who’s new to the scene and who’s dropped off the radar. It’s the branding popularity contest.
Read MoreOld Spice – strategic, not just social
Social media does not exist in a vacuum. It is part of a complex marketing mix that needs to stem from sound strategy.
Read MoreCan you trust me?
It’s a tough time to be a trusted brand. Information (truth and hearsay alike) flows like water, opinions spread like wildfire—one day your brand is synonymous with trust for millions of people, the next it’s being dragged through the digital mud by a few over a product recall or privacy violation.
Read MoreWhose Brand is it Anyway?
A new communications language is redefining the traditional practices of brand building and brand management. The explosion of social media has caused a significant shift – from a one-to-many branding strategy to a many-to-many branding experience – changing the branding rules for many businesses. Today, the control of a brand is no longer just in [...]
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