<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Trends in Branding &#187; Global Branding</title>
	<atom:link href="http://www.trendsinbranding.com/category/tib2010/global/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.trendsinbranding.com</link>
	<description>Are You a Branding Leader?</description>
	<lastBuildDate>Tue, 06 Jul 2010 16:37:20 +0000</lastBuildDate>
	
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>How Local Is Locàl?</title>
		<link>http://www.trendsinbranding.com/tib2010/global/2010/02/22/how-local-is-local/</link>
		<comments>http://www.trendsinbranding.com/tib2010/global/2010/02/22/how-local-is-local/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 19:48:54 +0000</pubDate>
		<dc:creator>Paul Parkin</dc:creator>
				<category><![CDATA[Global Branding]]></category>
		<category><![CDATA[Hispanic]]></category>
		<category><![CDATA[Localization]]></category>
		<category><![CDATA[Maharaja Mac]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[Pecsi]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=309</guid>
		<description><![CDATA[
For years, global brands have been balancing the need for international consistency with the desire to create local presence – striving to keep their brands authentic yet relevant within different countries, cultures and languages. Leading brands like Coca-Cola, Disney, Nike and Starbucks have significantly tailored their brands to be relevant to the widest number of [...]]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/global/2010/02/22/how-local-is-local/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Brand Invasion</title>
		<link>http://www.trendsinbranding.com/tib2010/global/2010/02/02/the-brand-invasion/</link>
		<comments>http://www.trendsinbranding.com/tib2010/global/2010/02/02/the-brand-invasion/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:23:07 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Global Branding]]></category>
		<category><![CDATA[Baidu]]></category>
		<category><![CDATA[BRIC]]></category>
		<category><![CDATA[China]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=267</guid>
		<description><![CDATA[We live in a global economy. An economy where we are used to seeing brands from around the world offer us the widest choice in goods and services. From German cars and Japanese computers to French fashion and Italian food, foreign brands on luxurious to everyday goods fill our homes, our stores and our lives. [...]]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/global/2010/02/02/the-brand-invasion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->