Category Archives: Global Branding
How Local Is Locàl?
For years, global brands have been balancing the need for international consistency with the desire to create local presence – striving to keep their brands authentic yet relevant within different countries, cultures and languages. Leading brands like Coca-Cola, Disney, Nike and Starbucks have significantly tailored their brands to be relevant to the widest number of [...]
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The Brand Invasion
We live in a global economy. An economy where we are used to seeing brands from around the world offer us the widest choice in goods and services. From German cars and Japanese computers to French fashion and Italian food, foreign brands on luxurious to everyday goods fill our homes, our stores and our lives. [...]
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