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	<title>Trends in Branding &#187; Trends 2010</title>
	<atom:link href="http://www.trendsinbranding.com/category/tib2010/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.trendsinbranding.com</link>
	<description>Are You a Branding Leader?</description>
	<lastBuildDate>Mon, 07 Feb 2011 17:32:05 +0000</lastBuildDate>
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		<item>
		<title>Santa goes Digital-Mobile-Social</title>
		<link>http://www.trendsinbranding.com/tib2010/ethics/2010/12/17/santa-goes-digital-mobile-social/</link>
		<comments>http://www.trendsinbranding.com/tib2010/ethics/2010/12/17/santa-goes-digital-mobile-social/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 21:48:41 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Trends 2010]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[Brand Ambassadors]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Macy's]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[Santa branding]]></category>
		<category><![CDATA[Santa Claus]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=555</guid>
		<description><![CDATA[No longer does the Macy’s Thanksgiving Day Parade Santa Claus usher in a holiday season of window displays.  Today’s consumers start their holiday shopping research online and closer to Halloween, nearly a month before Black Friday and Cyber Monday.  They use digital, mobile, and social media to shop both in stores and online – digital technology has changed the holiday shopping experience.  But how are retail and other consumer brands adapting themselves to the digital-mobile-social marketplace for the holidays?  And how can brands stand out in the flurry of holiday marketing?]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/ethics/2010/12/17/santa-goes-digital-mobile-social/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Managing Brand Value with Color</title>
		<link>http://www.trendsinbranding.com/tib2010/creation/2010/11/02/managing-brand-value-with-color/</link>
		<comments>http://www.trendsinbranding.com/tib2010/creation/2010/11/02/managing-brand-value-with-color/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 23:38:22 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Creation]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[Barbie]]></category>
		<category><![CDATA[Blue Cross]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[color management]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[Ferrari]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[pandora]]></category>
		<category><![CDATA[Tiffany's]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=546</guid>
		<description><![CDATA[Picture going through a day without color – picking out a monotone outfit, choosing among similar items at the grocery store, trying to find your car in a crowded parking lot – and imagine what our favorite brands would be reduced to without color.  Color stimulates our senses, triggers associations, and creates powerful recognition for our brands.]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/creation/2010/11/02/managing-brand-value-with-color/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mind the Gap</title>
		<link>http://www.trendsinbranding.com/tib2010/brandnew/2010/10/14/mind-the-gap/</link>
		<comments>http://www.trendsinbranding.com/tib2010/brandnew/2010/10/14/mind-the-gap/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 22:36:33 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Creation]]></category>
		<category><![CDATA[Brand New]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Banana Republic]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Ambassadors]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Crowdsourcing]]></category>
		<category><![CDATA[GAP]]></category>
		<category><![CDATA[Live the Brand]]></category>
		<category><![CDATA[Piperlime]]></category>
		<category><![CDATA[Real-Time]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=537</guid>
		<description><![CDATA[The recent re-re-branding of the GAP brand raises some interesting questions about the power of crowds vs. the power of the brand itself.]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/brandnew/2010/10/14/mind-the-gap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is your Brand Fluent? &#8211; Localized Branding Abroad</title>
		<link>http://www.trendsinbranding.com/tib2010/global/2010/10/04/is-your-brand-fluent-localized-branding-abroad/</link>
		<comments>http://www.trendsinbranding.com/tib2010/global/2010/10/04/is-your-brand-fluent-localized-branding-abroad/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 22:32:40 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Global Branding]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Freemium]]></category>
		<category><![CDATA[Hermes]]></category>
		<category><![CDATA[Levi's]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=522</guid>
		<description><![CDATA[The surprising announcements from these two international powerhouses beg the question:  how far should a brand go to gain relevance and (most importantly) market share abroad?]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/global/2010/10/04/is-your-brand-fluent-localized-branding-abroad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Branding Popularity Contest</title>
		<link>http://www.trendsinbranding.com/tib2010/brandnew/2010/09/08/the-branding-popularity-contest/</link>
		<comments>http://www.trendsinbranding.com/tib2010/brandnew/2010/09/08/the-branding-popularity-contest/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 23:34:17 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand New]]></category>
		<category><![CDATA[Business Branding]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[brand rankings]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[FastCompany]]></category>
		<category><![CDATA[fortune]]></category>
		<category><![CDATA[interbrand]]></category>
		<category><![CDATA[landor]]></category>
		<category><![CDATA[Millward Brown]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[ranking]]></category>
		<category><![CDATA[SALT Branding]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=507</guid>
		<description><![CDATA[Every year, the marketing community’s abuzz with the latest brand rankings.  The marketing world scrutinizes the who’s who – who rose and who fell, who’s new to the scene and who’s dropped off the radar.  It’s the branding popularity contest.]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/brandnew/2010/09/08/the-branding-popularity-contest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s in a name?</title>
		<link>http://www.trendsinbranding.com/tib2010/brandnew/2010/08/30/whats-in-a-name/</link>
		<comments>http://www.trendsinbranding.com/tib2010/brandnew/2010/08/30/whats-in-a-name/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 22:25:31 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Brand New]]></category>
		<category><![CDATA[Trends 2010]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[B2C branding]]></category>
		<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Live the Brand]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[SALT Branding]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=482</guid>
		<description><![CDATA[For the sake of illustration, let's divide the business world into two categories: companies that have brands, and companies who have names. The difference is not an insignificant one. Companies with brands have reputations and relationships that must be fed on a continual basis, across a spectrum of (increasingly numerous) customer touch points, and must provide meaning that resonates with both the company and the customer. ]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/brandnew/2010/08/30/whats-in-a-name/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cause and Affect</title>
		<link>http://www.trendsinbranding.com/tib2010/global/2010/08/16/cause-and-affect/</link>
		<comments>http://www.trendsinbranding.com/tib2010/global/2010/08/16/cause-and-affect/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 19:03:55 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Global Branding]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Trends 2010]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[cause branding]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[social branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=473</guid>
		<description><![CDATA[Are companies engaging in social causes because they genuinely want to help or because they recognize they can’t win in consumers’ minds if they don’t? As Home Depot CEO Bob Bardelli put it,  “Our duty as individual citizens and as corporations isn’t to simply wait for government to do everything for us, but to recognize [...]]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/global/2010/08/16/cause-and-affect/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Old Spice &#8211; strategic, not just social</title>
		<link>http://www.trendsinbranding.com/tib2010/ethics/2010/08/06/old-spice-strategic-not-just-social/</link>
		<comments>http://www.trendsinbranding.com/tib2010/ethics/2010/08/06/old-spice-strategic-not-just-social/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 17:20:23 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Isaiah Mustafa]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[Proctor Gamble]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Wieden Kennedy]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=464</guid>
		<description><![CDATA[Social media does not exist in a vacuum.  It is part of a complex marketing mix that needs to stem from sound strategy.]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/ethics/2010/08/06/old-spice-strategic-not-just-social/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is Procurement Hurting your Brand?</title>
		<link>http://www.trendsinbranding.com/tib2010/economics/2010/07/02/does-procurement-hurt-your-brand-%e2%80%93-or-just-your-ego/</link>
		<comments>http://www.trendsinbranding.com/tib2010/economics/2010/07/02/does-procurement-hurt-your-brand-%e2%80%93-or-just-your-ego/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 22:14:23 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Economics]]></category>
		<category><![CDATA[Brand Metrics]]></category>
		<category><![CDATA[Business Branding]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Ambassadors]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[contracts]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Fortune 500]]></category>
		<category><![CDATA[processes]]></category>
		<category><![CDATA[procurement]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[RFI]]></category>
		<category><![CDATA[RFP]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=452</guid>
		<description><![CDATA[In tough economic times, companies turn to their procurement departments for more fiscally-disciplined policies that help reign-in unchecked spending and wasted resources. Increasingly, companies are subjecting strategic and creative services to standardized procurement processes across the board without differentiation. And while this is great for their bottom lines, it is restricting their ability to come up with the innovative ideas necessary for brand leadership.]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/economics/2010/07/02/does-procurement-hurt-your-brand-%e2%80%93-or-just-your-ego/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Short &amp; Simple</title>
		<link>http://www.trendsinbranding.com/tib2010/brandnew/2010/06/25/short-simple/</link>
		<comments>http://www.trendsinbranding.com/tib2010/brandnew/2010/06/25/short-simple/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 23:20:10 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Brand New]]></category>
		<category><![CDATA[My Brand]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[Brand Ambassadors]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding trends]]></category>
		<category><![CDATA[Chevrolet]]></category>
		<category><![CDATA[Chevy]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[nickname]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=440</guid>
		<description><![CDATA[Just ask Shorty—nicknames are rarely chosen by the ones who wear them, they’re assigned. And for major brands, those nicknames can wield immense power: they can permanently shift a brand name or image, and have the ability to solidify a connection with people’s daily lives—but only if the brand accepts that the nickname exists and has the guts to adopt it.]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/brandnew/2010/06/25/short-simple/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can you trust me?</title>
		<link>http://www.trendsinbranding.com/tib2010/management/2010/05/28/can-you-trust-me/</link>
		<comments>http://www.trendsinbranding.com/tib2010/management/2010/05/28/can-you-trust-me/#comments</comments>
		<pubDate>Fri, 28 May 2010 23:48:18 +0000</pubDate>
		<dc:creator>Aaron Edelberg</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Trends 2010]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[brand trust]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[digital branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=410</guid>
		<description><![CDATA[It’s a tough time to be a trusted brand. Information (truth and hearsay alike) flows like water, opinions spread like wildfire—one day your brand is synonymous with trust for millions of people, the next it’s being dragged through the digital mud by a few over a product recall or privacy violation. ]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/management/2010/05/28/can-you-trust-me/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding the Dead</title>
		<link>http://www.trendsinbranding.com/tib2010/mybrand/2010/04/14/branding-the-dead/</link>
		<comments>http://www.trendsinbranding.com/tib2010/mybrand/2010/04/14/branding-the-dead/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 20:33:25 +0000</pubDate>
		<dc:creator>Aaron Edelberg</dc:creator>
				<category><![CDATA[My Brand]]></category>
		<category><![CDATA[Alexander McQueen]]></category>
		<category><![CDATA[Forbes]]></category>
		<category><![CDATA[lady gaga]]></category>
		<category><![CDATA[Malcolm McLaren]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[punk rock]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=397</guid>
		<description><![CDATA[The term “personal branding” didn’t exist when Malcolm McLaren began searing the Sex Pistols’ image into the world’s psyche, creating an inexorable link between their visage and the punk rock movement – and more generally a link between fashion and music. That indelible association has continued unabated, influencing modern art, music and fashion – spawning new industries and creating massive profit based on the images McLaren helped invent. But what does the future hold for McLaren himself? With a family still deeply ingrained in the fashion industry, now left with not only his legacy but his iconic image and the revolution and counterculture it represents – will they choose to brand and sell it the same way he sold punk? ]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/mybrand/2010/04/14/branding-the-dead/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Return of the Logo</title>
		<link>http://www.trendsinbranding.com/tib2010/creation/2010/03/16/the-return-of-the-logo/</link>
		<comments>http://www.trendsinbranding.com/tib2010/creation/2010/03/16/the-return-of-the-logo/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 21:55:14 +0000</pubDate>
		<dc:creator>Paul Parkin</dc:creator>
				<category><![CDATA[Brand Creation]]></category>
		<category><![CDATA[icons]]></category>
		<category><![CDATA[international brands]]></category>
		<category><![CDATA[logorama]]></category>
		<category><![CDATA[logos]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=370</guid>
		<description><![CDATA[Logos have always sat at the tip of the proverbial brand iceberg. In the best cases, they are a simple, visual representation of a brand and all that it promises. Be it a wordmark, symbol, pictogram or signature – logos have the power to crystallize an abstract idea, product experience, or ad campaign into a [...]]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/creation/2010/03/16/the-return-of-the-logo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can you really build your brand one surcharge at a time?</title>
		<link>http://www.trendsinbranding.com/tib2010/economics/2010/02/26/can-you-really-build-your-brand-one-surcharge-at-a-time/</link>
		<comments>http://www.trendsinbranding.com/tib2010/economics/2010/02/26/can-you-really-build-your-brand-one-surcharge-at-a-time/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 22:32:46 +0000</pubDate>
		<dc:creator>Paul Parkin</dc:creator>
				<category><![CDATA[Brand Economics]]></category>
		<category><![CDATA[A la carte]]></category>
		<category><![CDATA[Airlines]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[Surcharge]]></category>
		<category><![CDATA[Ticket Agencies]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=337</guid>
		<description><![CDATA[Airlines, phone companies, car rental firms, banks, tickets agencies – undisputed kings of the surcharge. Once upon a time these charges were hidden, buried deep within your bill, waiting to surprise you at the end of the month or at checkout. Over the last few years those surcharges have not only been growing rapidly  (it [...]]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/economics/2010/02/26/can-you-really-build-your-brand-one-surcharge-at-a-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Local Is Locàl?</title>
		<link>http://www.trendsinbranding.com/tib2010/global/2010/02/22/how-local-is-local/</link>
		<comments>http://www.trendsinbranding.com/tib2010/global/2010/02/22/how-local-is-local/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 19:48:54 +0000</pubDate>
		<dc:creator>Paul Parkin</dc:creator>
				<category><![CDATA[Global Branding]]></category>
		<category><![CDATA[Hispanic]]></category>
		<category><![CDATA[Localization]]></category>
		<category><![CDATA[Maharaja Mac]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[Pecsi]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=309</guid>
		<description><![CDATA[For years, global brands have been balancing the need for international consistency with the desire to create local presence – striving to keep their brands authentic yet relevant within different countries, cultures and languages. Leading brands like Coca-Cola, Disney, Nike and Starbucks have significantly tailored their brands to be relevant to the widest number of [...]]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/global/2010/02/22/how-local-is-local/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Brand Invasion</title>
		<link>http://www.trendsinbranding.com/tib2010/global/2010/02/02/the-brand-invasion/</link>
		<comments>http://www.trendsinbranding.com/tib2010/global/2010/02/02/the-brand-invasion/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:23:07 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Global Branding]]></category>
		<category><![CDATA[Baidu]]></category>
		<category><![CDATA[BRIC]]></category>
		<category><![CDATA[China]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=267</guid>
		<description><![CDATA[We live in a global economy. An economy where we are used to seeing brands from around the world offer us the widest choice in goods and services. From German cars and Japanese computers to French fashion and Italian food, foreign brands on luxurious to everyday goods fill our homes, our stores and our lives. [...]]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/global/2010/02/02/the-brand-invasion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Survival of the Fittest</title>
		<link>http://www.trendsinbranding.com/tib2010/economics/2010/02/02/survival-of-the-fittest/</link>
		<comments>http://www.trendsinbranding.com/tib2010/economics/2010/02/02/survival-of-the-fittest/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:22:25 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Economics]]></category>
		<category><![CDATA[Acquisitions]]></category>
		<category><![CDATA[Brand Portfolio]]></category>
		<category><![CDATA[Mergers]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=264</guid>
		<description><![CDATA[In 2009, we lost a lot of big name brands to bankruptcies, mergers and acquisitions. While the worst of the recession may be over and optimism growing for a stronger 2010, times are still tough for businesses and their brands. The reality of a post-recession marketplace is that everyone will continue to have to do [...]]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/economics/2010/02/02/survival-of-the-fittest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jumping on the Brand Wagon</title>
		<link>http://www.trendsinbranding.com/tib2010/brandnew/2010/02/02/jumping-on-the-brand-wagon/</link>
		<comments>http://www.trendsinbranding.com/tib2010/brandnew/2010/02/02/jumping-on-the-brand-wagon/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:21:50 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand New]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Venture Capital]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/tib2010/brandnew/2010/02/02/jumping-on-the-brand-wagon/</guid>
		<description><![CDATA[In 2010, entrepreneurs will still find capital tough to come by. Venture Capital investment in 2009 was down by 50% as they raised less money and spent it more carefully – fewer big bets and less backing of copycats. One direct result of this lack of funding is a concentration of new businesses piggybacking on [...]]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/brandnew/2010/02/02/jumping-on-the-brand-wagon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You Will Live Forever</title>
		<link>http://www.trendsinbranding.com/tib2010/mybrand/2010/02/02/you-will-live-forever/</link>
		<comments>http://www.trendsinbranding.com/tib2010/mybrand/2010/02/02/you-will-live-forever/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:21:17 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[My Brand]]></category>
		<category><![CDATA[Defriend]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=259</guid>
		<description><![CDATA[You started with Friendster, MySpace and Facebook. You’ve Fickr’d, Flixster’d, Twitter’d, Tag’d and Yelp’d. You’ve StumbledUpon Orkut, then hung out in the Qzone, the MetaCafe and the BlackPlanet. You’ve Mixx’d it with Baboo, LinkedIn with Netlog, Hi5’d with Habbo, Bebo’d with Ning and Reddit on Vimeo. You’ve Digg’d, Mash’d, Scrib’d, Fark’d, Zynga’d and it has [...]]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/mybrand/2010/02/02/you-will-live-forever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Minutia Matters</title>
		<link>http://www.trendsinbranding.com/tib2010/metrics/2010/02/02/brand-metrics/</link>
		<comments>http://www.trendsinbranding.com/tib2010/metrics/2010/02/02/brand-metrics/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:20:49 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Metrics]]></category>
		<category><![CDATA[Algorithm]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Life-Tracking]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=256</guid>
		<description><![CDATA[Brands are increasingly depending on data, metrics and analytics to drive branding decisions. To that end, they want to know all that they can about their customers – their habits and behaviors, likes and dislikes, attitudes and associations. They are obsessed with digging for data to better understand motivations, perceptions and preference and now through [...]]]></description>
		<wfw:commentRss>http://www.trendsinbranding.com/tib2010/metrics/2010/02/02/brand-metrics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
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