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	<title>Trends in Branding &#187; Social Branding</title>
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	<description>Are You a Branding Leader?</description>
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		<item>
		<title>Cause and Affect</title>
		<link>http://www.trendsinbranding.com/tib2010/global/2010/08/16/cause-and-affect/</link>
		<comments>http://www.trendsinbranding.com/tib2010/global/2010/08/16/cause-and-affect/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 19:03:55 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Global Branding]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Trends 2010]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[cause branding]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[social branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=473</guid>
		<description><![CDATA[Are companies engaging in social causes because they genuinely want to help or because they recognize they can’t win in consumers’ minds if they don’t? As Home Depot CEO Bob Bardelli put it,  “Our duty as individual citizens and as corporations isn’t to simply wait for government to do everything for us, but to recognize [...]]]></description>
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		<title>Old Spice &#8211; strategic, not just social</title>
		<link>http://www.trendsinbranding.com/tib2010/ethics/2010/08/06/old-spice-strategic-not-just-social/</link>
		<comments>http://www.trendsinbranding.com/tib2010/ethics/2010/08/06/old-spice-strategic-not-just-social/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 17:20:23 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Isaiah Mustafa]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[Proctor Gamble]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Wieden Kennedy]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=464</guid>
		<description><![CDATA[Social media does not exist in a vacuum.  It is part of a complex marketing mix that needs to stem from sound strategy.]]></description>
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		<title>Seriously Green</title>
		<link>http://www.trendsinbranding.com/tib2010/ethics/2010/02/02/seriously-green/</link>
		<comments>http://www.trendsinbranding.com/tib2010/ethics/2010/02/02/seriously-green/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:20:13 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[Green Seal]]></category>
		<category><![CDATA[Greenwashing]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=253</guid>
		<description><![CDATA[It’s about time, but people are finally seeing green. Not the green-washing of the last few years, where slapping a leaf logo or some vague environmental sensitivity tagline on your product seemed to be enough. No, this appears to be the real thing. And although the standards for clarifying what makes something officially green are [...]]]></description>
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