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	<title>Trends in Branding &#187; Brand Creation</title>
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	<description>Are You a Branding Leader?</description>
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		<title>Managing Brand Value with Color</title>
		<link>http://www.trendsinbranding.com/tib2010/creation/2010/11/02/managing-brand-value-with-color/</link>
		<comments>http://www.trendsinbranding.com/tib2010/creation/2010/11/02/managing-brand-value-with-color/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 23:38:22 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Creation]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[b2b branding]]></category>
		<category><![CDATA[Barbie]]></category>
		<category><![CDATA[Blue Cross]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[color management]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[Ferrari]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[pandora]]></category>
		<category><![CDATA[Tiffany's]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=546</guid>
		<description><![CDATA[Picture going through a day without color – picking out a monotone outfit, choosing among similar items at the grocery store, trying to find your car in a crowded parking lot – and imagine what our favorite brands would be reduced to without color.  Color stimulates our senses, triggers associations, and creates powerful recognition for our brands.]]></description>
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		<title>Mind the Gap</title>
		<link>http://www.trendsinbranding.com/tib2010/brandnew/2010/10/14/mind-the-gap/</link>
		<comments>http://www.trendsinbranding.com/tib2010/brandnew/2010/10/14/mind-the-gap/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 22:36:33 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Creation]]></category>
		<category><![CDATA[Brand New]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Banana Republic]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Ambassadors]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Crowdsourcing]]></category>
		<category><![CDATA[GAP]]></category>
		<category><![CDATA[Live the Brand]]></category>
		<category><![CDATA[Piperlime]]></category>
		<category><![CDATA[Real-Time]]></category>
		<category><![CDATA[SALT Branding]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=537</guid>
		<description><![CDATA[The recent re-re-branding of the GAP brand raises some interesting questions about the power of crowds vs. the power of the brand itself.]]></description>
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		<title>The Return of the Logo</title>
		<link>http://www.trendsinbranding.com/tib2010/creation/2010/03/16/the-return-of-the-logo/</link>
		<comments>http://www.trendsinbranding.com/tib2010/creation/2010/03/16/the-return-of-the-logo/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 21:55:14 +0000</pubDate>
		<dc:creator>Paul Parkin</dc:creator>
				<category><![CDATA[Brand Creation]]></category>
		<category><![CDATA[icons]]></category>
		<category><![CDATA[international brands]]></category>
		<category><![CDATA[logorama]]></category>
		<category><![CDATA[logos]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=370</guid>
		<description><![CDATA[Logos have always sat at the tip of the proverbial brand iceberg. In the best cases, they are a simple, visual representation of a brand and all that it promises. Be it a wordmark, symbol, pictogram or signature – logos have the power to crystallize an abstract idea, product experience, or ad campaign into a [...]]]></description>
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		<title>Automated Creative</title>
		<link>http://www.trendsinbranding.com/tib2010/creation/2010/02/02/automated-creative/</link>
		<comments>http://www.trendsinbranding.com/tib2010/creation/2010/02/02/automated-creative/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:17:35 +0000</pubDate>
		<dc:creator>SALT Branding</dc:creator>
				<category><![CDATA[Brand Creation]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Black Box]]></category>
		<category><![CDATA[Brand Building]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=242</guid>
		<description><![CDATA[In the same way that technology has evolved every other category, the creative industry is now coming under fire. The black box of creativity is being hacked by the black box of technology. We are hurtling beyond the days of computers simply augmenting man’s ability to create – they’re now replacing it. Creativity, once thought [...]]]></description>
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