Category Archives: Brand Creation
Mind the Gap
The recent re-re-branding of the GAP brand raises some interesting questions about the power of crowds vs. the power of the brand itself.
Read MoreAutomated Creative
In the same way that technology has evolved every other category, the creative industry is now coming under fire. The black box of creativity is being hacked by the black box of technology. We are hurtling beyond the days of computers simply augmenting man’s ability to create – they’re now replacing it. Creativity, once thought [...]
Read More
