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Category Archives: Brand Creation

The Return of the Logo

  • Mar 16, 2010

Logos have always sat at the tip of the proverbial brand iceberg. In the best cases, they are a simple, visual representation of a brand and all that it promises. Be it a wordmark, symbol, pictogram or signature – logos have the power to crystallize an abstract idea, product experience, or ad campaign into a [...]

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Automated Creative

  • Feb 2, 2010

In the same way that technology has evolved every other category, the creative industry is now coming under fire. The black box of creativity is being hacked by the black box of technology. We are hurtling beyond the days of computers simply augmenting man’s ability to create – they’re now replacing it. Creativity, once thought [...]

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