Category Archives: Brand Creation

Managing Brand Value with Color

Nov 2, 2010

SALT Branding

Picture going through a day without color – picking out a monotone outfit, choosing among similar items at the grocery store, trying to find your car in a crowded parking lot – and imagine what our favorite brands would be reduced to without color. Color stimulates our senses, triggers associations, and creates powerful recognition for our brands.

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Mind the Gap

Oct 14, 2010

SALT Branding

The recent re-re-branding of the GAP brand raises some interesting questions about the power of crowds vs. the power of the brand itself.

The Return of the Logo

Mar 16, 2010

Paul Parkin

Logos have always sat at the tip of the proverbial brand iceberg. In the best cases, they are a simple, visual representation of a brand and all that it promises. Be it a wordmark, symbol, pictogram or signature – logos have the power to crystallize an abstract idea, product experience, or ad campaign into a [...]

Automated Creative

Feb 2, 2010

SALT Branding

In the same way that technology has evolved every other category, the creative industry is now coming under fire. The black box of creativity is being hacked by the black box of technology. We are hurtling beyond the days of computers simply augmenting man’s ability to create – they’re now replacing it. Creativity, once thought [...]

Category Archives: Brand Creation

Managing Brand Value with Color

Mind the Gap

The Return of the Logo

Automated Creative

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