Category Archives: Business Branding
The Branding Popularity Contest
Every year, the marketing community’s abuzz with the latest brand rankings. The marketing world scrutinizes the who’s who – who rose and who fell, who’s new to the scene and who’s dropped off the radar. It’s the branding popularity contest.
Read MoreIs Procurement Hurting your Brand?
In tough economic times, companies turn to their procurement departments for more fiscally-disciplined policies that help reign-in unchecked spending and wasted resources. Increasingly, companies are subjecting strategic and creative services to standardized procurement processes across the board without differentiation. And while this is great for their bottom lines, it is restricting their ability to come up with the innovative ideas necessary for brand leadership.
Read MoreThe Cloud Grab
Language is constantly evolving. Hundreds of new words, terms, lingo and jargon are coined every year to define the latest changes in our society. And every year, one or two always rise above the others to become the buzzword of the moment, the must-have phrase that finds its way into every conversation. From surfing to [...]
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