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Seriously Green
It’s about time, but people are finally seeing green. Not the green-washing of the last few years, where slapping a leaf logo or some vague environmental sensitivity tagline on your product seemed to be enough. No, this appears to be the real thing. And although the standards for clarifying what makes something officially green are [...]
Read MoreEvangelism has a Price
Saying great brands are built by great employees is nothing new. Almost everyone agrees (there are still a few Luddites) that brands are built from the inside-out. A knowledgeable and dedicated workforce that understands, internalizes and exudes the company’s brand values is an asset most CEOs would kill for. Whether it’s the quality of the [...]
Read MoreWhose Brand is it Anyway?
A new communications language is redefining the traditional practices of brand building and brand management. The explosion of social media has caused a significant shift – from a one-to-many branding strategy to a many-to-many branding experience – changing the branding rules for many businesses. Today, the control of a brand is no longer just in [...]
Read MoreThe Cloud Grab
Language is constantly evolving. Hundreds of new words, terms, lingo and jargon are coined every year to define the latest changes in our society. And every year, one or two always rise above the others to become the buzzword of the moment, the must-have phrase that finds its way into every conversation. From surfing to [...]
Read MoreAutomated Creative
In the same way that technology has evolved every other category, the creative industry is now coming under fire. The black box of creativity is being hacked by the black box of technology. We are hurtling beyond the days of computers simply augmenting man’s ability to create – they’re now replacing it. Creativity, once thought [...]
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