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	<title>Trends in Branding &#187; Paul Parkin</title>
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	<link>http://www.trendsinbranding.com</link>
	<description>Are You a Branding Leader?</description>
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		<title>The Return of the Logo</title>
		<link>http://www.trendsinbranding.com/tib2010/creation/2010/03/16/the-return-of-the-logo/</link>
		<comments>http://www.trendsinbranding.com/tib2010/creation/2010/03/16/the-return-of-the-logo/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 21:55:14 +0000</pubDate>
		<dc:creator>Paul Parkin</dc:creator>
				<category><![CDATA[Brand Creation]]></category>
		<category><![CDATA[icons]]></category>
		<category><![CDATA[international brands]]></category>
		<category><![CDATA[logorama]]></category>
		<category><![CDATA[logos]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=370</guid>
		<description><![CDATA[Logos have always sat at the tip of the proverbial brand iceberg. In the best cases, they are a simple, visual representation of a brand and all that it promises. Be it a wordmark, symbol, pictogram or signature – logos have the power to crystallize an abstract idea, product experience, or ad campaign into a [...]]]></description>
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		<title>Can you really build your brand one surcharge at a time?</title>
		<link>http://www.trendsinbranding.com/tib2010/economics/2010/02/26/can-you-really-build-your-brand-one-surcharge-at-a-time/</link>
		<comments>http://www.trendsinbranding.com/tib2010/economics/2010/02/26/can-you-really-build-your-brand-one-surcharge-at-a-time/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 22:32:46 +0000</pubDate>
		<dc:creator>Paul Parkin</dc:creator>
				<category><![CDATA[Brand Economics]]></category>
		<category><![CDATA[A la carte]]></category>
		<category><![CDATA[Airlines]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[Surcharge]]></category>
		<category><![CDATA[Ticket Agencies]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=337</guid>
		<description><![CDATA[Airlines, phone companies, car rental firms, banks, tickets agencies – undisputed kings of the surcharge. Once upon a time these charges were hidden, buried deep within your bill, waiting to surprise you at the end of the month or at checkout. Over the last few years those surcharges have not only been growing rapidly  (it [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How Local Is Locàl?</title>
		<link>http://www.trendsinbranding.com/tib2010/global/2010/02/22/how-local-is-local/</link>
		<comments>http://www.trendsinbranding.com/tib2010/global/2010/02/22/how-local-is-local/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 19:48:54 +0000</pubDate>
		<dc:creator>Paul Parkin</dc:creator>
				<category><![CDATA[Global Branding]]></category>
		<category><![CDATA[Hispanic]]></category>
		<category><![CDATA[Localization]]></category>
		<category><![CDATA[Maharaja Mac]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[Pecsi]]></category>

		<guid isPermaLink="false">http://www.trendsinbranding.com/?p=309</guid>
		<description><![CDATA[For years, global brands have been balancing the need for international consistency with the desire to create local presence – striving to keep their brands authentic yet relevant within different countries, cultures and languages. Leading brands like Coca-Cola, Disney, Nike and Starbucks have significantly tailored their brands to be relevant to the widest number of [...]]]></description>
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